Emily’s rule
“You are what you eat.”
The whole idea
Oats. Real nut butter. Honey. Cinnamon. Vanilla.
Five familiar ingredients. Four nut-butter flavors. No canola or vegetable oil.
Meet Emily
Emily came from chemical engineering, with experience inside food businesses through engineering internships and a genuine love for health and fitness. She was already the person who wanted to know what was actually in the food she was eating.
The problem was that grocery-store labels kept getting harder to love: long ingredient lists, unfamiliar words, and products she could not picture feeding to her future kids.
So she made the kind of granola she wanted to find on the shelf herself.
Before the first bag
Chemical engineering
Emily came into Honey Girl with a chemical-engineering background and food-business experience through engineering internships. She liked understanding how things were made, not just how they were marketed.
Health & fitness
She was passionate about health and fitness, but kept finding everyday foods packed with ingredients she barely recognized or could pronounce. That never sat right with her.
The label test
Emily became the person who checked the back before the front. Her standard was simple: she wanted food she would feel good keeping in her own pantry and serving to her future family someday.
The simple foundation
Oats, real nut butter, honey, cinnamon, and vanilla. The nut butter changes by flavor; the simple foundation stays easy to recognize.
Why nut butter?
Real nut butter helps give Honey Girl the softer texture Emily wanted from her homemade granola while giving every flavor its own personality. Classic Granola (peanut butter), Almond Butter, Cashew Butter, and Hazelnut Butter each let their nut butter lead.
Emily’s bowl
Honey Girl Classic Granola + blueberries + almond milk.
One of her favorite simple ways to eat it.
From Emily’s kitchen to yours
The goal was never to make grocery shopping more complicated. Honey Girl is Emily’s answer to the label-checking routine she was already doing: a short ingredient list, real nut butter, four flavors, and granola she is proud to put her name on.
Made in Michigan
Honey Girl grew from a homemade recipe into a West Michigan food business and continues to build close to home.
Taste it
Classic, Almond Butter, Cashew Butter, and Hazelnut Butter.
ExploreMake it yours
Mix flavors, repeat a favorite, and unlock free Standard shipping at four bags.
ExploreFind it nearby
See Honey Girl retailers and markets around West Michigan.
ExploreFollow the story
Read and watch the local coverage following Honey Girl’s growth.
Explore
